Backlinks Link Popularity is an important Off-page SEO strategy. It refers to the total number of links that point to a website. These links are of two types; internal and external. Internal links are the links from your own web pages and external backlinks are from other web pages or websites.
Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs
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