Advanced Search Engine Optimization (SEO) is a set of techniques that need some amount of expertise to use. It includes certain advanced technical concepts and involves an in-depth understanding of how google algorithm, schema, and indexing work.
Few advanced SEO tips to consider
Thorough knowledge of advanced SEO techniques can help a developer optimize a client’s website so it may reach its full potential. Given below are pointers and terms whose understanding should definitely be part of a developer’s advanced SEO checklist:
Mobile-first Indexing
Google has migrated to the system of mobile-first indexing. It will now involve crawling and indexing the mobile version of a website by default. With the number of smartphone users rapidly growing, developers must aim to build a responsive website and must work with formats that are compatible with mobile phones.
Schema Implementation
Schema.org is a vocabulary of tags that can be added to any HTML in order to improve the way search engines read and represent pages in Search Engine Result Pages (SERPs). The addition of Schema to HTML improves the visual appeal of a page by enhancing the rich snippets displayed below the page title.
Google Algorithm
One of the most important things to keep in mind while attempting to improve search rankings is the need to remain updated about all the latest changes in the Google algorithm. From Panda, Penguin, Hummingbird, to Pigeon and Fred, knowledge of every recent update in the Google algorithm is essential to make websites more user-friendly.
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